Oakley Shop

Oakley, Inc. is a company known mostly for their high end sunglasses and ski goggles. They also make watches, clothing, bags, backpacks, shoes, prescription glasses and other accessories. On June 21, 2007, Italian group Luxottica announced a plan to merge with Oakley in a cash deal worth $2.1 billion, and the deal was completed on November 15, 2007. Oakley is now in the portfolio of Luxottica group (located in Milan, Italy) with other brands like Ray Ban, Persol, and Vogue among others.

Oakley's 'O' logo is placed on the sides of most of their glasses and sunglasses. They also employ a skull logo on some of their accessories and clothing. Recently, fashion-oriented models such as the Gascan now employ a squared version of the 'O' logo. The design of both their products and their stores are a futuristic meld of organic and mechanical forms. The futuristic, spaceship-like stores make use of heavily tooled mechanical designs, such as rivets and thick metal hoses visibly connecting the store's light fixtures to a huge overhead "pipeline".

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